David Hollars To Be Featured on NAWB Webinar
Dec 08, 2015
A special webinar hosted by the National Association of Workforce Boards will be presented on "tomorrow,Wednesday December 9,2015. Listeners will gain insights on business engagement from David Hollars,Executive Director of the Centralina Workforce Development Board. Adrian Tait,Executive Director of the High Country Workforce Board based in Boone,North Carolina. "Tait will join David to share how these workforce boards are applying the Business U model to engage businesses in their local areas. Celina Shands Gradjian,Owner of Full Capacity Marketing based in San Diego,California will moderate the session which starts up at 2:00 PM Eastern time.
Hollars and Tait have taken steps to ensure workforce professionals in their service area are equipped with the latest skills to properly engage businesses. Their teams recently completed the Business U Bootcamp,an intensive training exercise to learn techniques for maximizing business engagement.
In a recent interview with Full Capacity Marketing,Hollars said,"As a workforce system,we need to get our employer-facing teams in a customer-centric space." That means modeling private sector companies like Amazon who anticipate customer needs by using behavioral patterns,marketing trends,and leveraging data from inside and outside the organization-a step beyond using labor market information to identify broad industry trends."
Business U Bootcamp set the stage for this type of engagement. The protocol provides an operational structure that includes a shift in cultural behaviors to increase customer interactions. The result is a long-term transformational relationships with business and industry,offering solutions to their workforce needs.
Please visit www.nawb.org for more information on this exciting webinar.
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